Basic to Advanced Digital Marketing
Overview
This hands-on course is designed for absolute beginners who want to become proficient in Digital Marketing. You’ll learn everything from the core principles of digital marketing to advanced strategies for growing businesses online. This includes social media marketing, SEO Basics, content marketing, email campaigns, Google Ads, and data-driven decision-making—culminating in two real-world marketing projects to build your portfolio and boost your freelance or corporate career.
Who is This Course For?
Beginners with no prior digital marketing experience
Traditional marketers transitioning to digital platforms
Business owners looking to promote their products or services online
Students preparing for digital marketing roles
Aspiring freelancers targeting platforms like Fiverr or Upwork
What You'll Learn
Digital Marketing Fundamentals & Key Concepts
Social Media Marketing – Facebook, Instagram, LinkedIn, YouTube, TikTok strategies
Google Ads & Paid Media Campaigns
Email Marketing and Automation
Content Marketing & Copywriting for Conversion
Analytics & Performance Tracking (Google Analytics, Meta Insights)
Freelance Strategies for Digital Marketers
Real-World Campaigns to Build Your Portfolio
Tools You'll Use
Google Ads – For search and display ad campaigns
Facebook & Instagram Ads Manager – For social ad campaigns
Content Tools – Canva, Grammarly, ChatGPT (for content creation)
Analytics Tools – Google Analytics, Meta Insights
Bonus Tools – Pexels, Unsplash, Copy.ai, Answer the Public
Course Structure
MODULE 1: Introduction to Lead Generation (Class -1 Day)
- What is Lead Generation?
- Need for Lead Generation.
- Google Sheet.
- Excel Sheet.
- Building a Robust Lead Generation Plan
Module 2: Mechanics of Lead Generation (Class -2 to 3 Day)
- Google Map Data collected
- Lead Mail finder tools
- Email collection
- List Building
Module 3: Lead Generation & Data Mining (Class - 4 to 5 Day)
- Directory Website Lead Generation
- Email Finder All tools used
- Statistics on Inbound Vs Outbound Marketing
Module 1/2/3: First Revelation Class (Class - 6)
Module 4: Social Media Lead Generation Trends (Class - 7 to 8 Day)
- Facebook Lead
- Instagram Lead
- LinkedIn Lead
- Email verification tools website
Module 5: Web Research & Lead Generation (Class - 9 to 10 Day)
- Personal Business Lead Collected
- Personal Email Finder
- Paid Business Lead Collected
Module 6: LinkedIn Lead Generation (Class - 11 to 13 Day)
- Professional LinkedIn Account create
- LinkedIn Lead Research
- Targeted LinkedIn lead collected
Module 4/ 5/6: First Revision Class (Class -14)
Module 7: Skip Tracking & Lead Generation (Class - 15 to 17 Day)
- Investor Lead collected
- Real Estate Lead
- LinkedIn Email finder tools
Module 8: Pdf Conversion (Class - 18 Day)
- Excel to Pdf
- Pdf to word
- Pdf to jpg
- Jpg to word
- Word to pdf
Module 9: Ecommerce Products Listing (Class - 19- to 20 Day)
- Shopify Listing
- Amazon Listing
- Flipkart Listing
- Alibaba Listing
- Any E-commerce Website Listing
Module 10: Ecommerce Product upload (Class - 19- to 21 Day)
- Shopify Product Upload
- Amazon Product Upload
- Alibaba Product Upload
- WordPress Ecommerce Product Upload
Module 11: Understanding Facebook Ads (Class - 22 Days)
- Introduction to Facebook Ads
- How Facebook Ads work
- How Facebook Ads Auction work
- Why Facebook Ads are effective
- Facebook Advertising Policy Overview
- Creating & Optimizing Facebook Page
- What Makes Your Facebook Page Awesome?
Module 12: Facebook Business Manager (Class - 23 to 24 Days)
- What is Facebook Business Manager & Why you should use it?
- Setting up Facebook Business Manager account & notifications alert
- Adding people to Business Manager and roles & permissions
- Adding a Page to Facebook Business Manager Account
- Creating Ad Account in Facebook Business Manager
- Setting up Payment method, Limits & Billing
Module 13: Facebook Ads (Class - 25 to 26 Days)
- Facebook Ads Campaign Structure
- Overview of Campaign Objectives
- Targeting Split or A/B Test
- Facebook Creator Studio
- Slideshow Ads
- Carousel Ads
- Facebook page like engagement ads
- Lead Generation Ads
Module 14: Facebook Audience & Remarketing (Class - 27 Days)
- Creating Saved/Core Audience
- Creating A Custom Audience for Retargeting
- Creating Lookalike Audience
- Creating an Audience from a Customer List – CSV
- Creating Special Ad Audience
Module 15: Facebook Ads for E-Commerce (Class - 28 Days)
- Introduction to Facebook Ads for E-Commerce
- Setting up Facebook Shop
- Introduction to Conversion Ads
- Facebook Dynamic Ads for E-Commerce
- Catalogs & Feeds & What is Important
- Dynamic Ads for Ecommerce
- Collection Ads for Ecommerce
Revision Class (Class - 29 Day)
Module 17: Facebook Ads Sales Funnel (Class - 30 Days)
- Understanding Sales Funnel
- What is a Facebook Ads Funnel?
- Stages of Facebook Ads Funnel
- Content strategies of different funnel states
- Create Facebook Sales Funnel
- Facebook Sales Funnel Optimization
Module 18: Facebook Ads Optimizing, Reporting & Measure ROI (Class - 31 to 32 Days)
- Audience Insights
- Ad Relevance Optimization Technique
- Placement Optimization
- Device optimization
- Location optimization
- Age Group based optimization
- Bid and budget optimization
- Evaluating the performance of ad campaigns
Module 19: Setup Tracking - Facebook Pixel & Conversion API (Class - 33 to 34 Days)
- Understanding Facebook Pixel & Server-side tracking
- Understanding Google Tag Manager
- Set up Facebook Pixel & CAPI with Google Tag Manager
- Setting up Standard & Custom events
- Setting up custom conversion
- Setting Up Tracking for Offline Events
- Setting Up Tracking for Video Engagement
- Setting Up Tracking for Individuals that Came to a Facebook Event
- Setting Up Tracking & Individuals interacting with our Facebook Page
Module 20: Earning Scopes with Your Data-driven Facebook Marketing Skills (Class - 35 to 36 Days)
- Fiverr Marketplace
- Upwork Marketplace
- Freelancer.com Marketplace
- Kwork Marketplace
- Guru Marketplace
- Peopleperhour Marketplace
Enroll Now & Get
- 50% Off Early Bird Discount
- Access to Private Design Community Group
- Editable Portfolio Templates
88 01339 547 554
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Course Features
- Certificate
Yes
- Duration
3 Months
- No of Classes
36+
- Capacity
25 Person
- Level
All Level
৳ 12,000.00
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